Artificial jewellery has become one of the biggest fashion essentials in India. Whether it’s a wedding, office wear, a weekend party, or daily college outfits, artificial jewellery gives you the freedom to style yourself without spending a fortune. The best part? With modern plating techniques, American diamonds, and premium alloy bases, today’s artificial jewellery looks just as stunning as real gold or diamond pieces.

As we enter 2026, the demand for beautiful, durable, and stylish artificial jewellery in India is growing faster than ever. This detailed guide explains the latest trends, quality checks, buying tips, styling ideas, and everything you need to know before shopping for artificial jewellery.

What Exactly Is Artificial Jewellery?

Artificial jewellery refers to fashion accessories made from affordable metals and stones like alloy, brass, copper, stainless steel, CZ (American diamonds), gold plating, and silver plating. Unlike expensive gold jewellery, artificial jewellery is budget-friendly, comes in thousands of designs, and can be matched with every outfit.

In 2026, artificial jewellery is no longer “cheap-looking.” It is modern, high-quality, lightweight, and crafted using advanced polishing and anti-tarnish coating technology.

 

Why Artificial Jewellery Is More Popular in 2026 

After studying top competitors like Rubans, Sukkhi, Priyaasi, Voylla, and Jewels Galaxy, these are the biggest reasons for the boom:

1. Gold & diamond prices are too high

Indian customers now prefer stylish alternatives that don’t cost ₹50,000–₹2,00,000.

2. Instagram and Reels drive fast fashion

Every outfit needs matching jewellery — and artificial jewellery makes that possible.

3. Quality has improved tremendously

American diamonds, thick gold plating, and anti-tarnish coating make jewellery more premium.

4. Brides want variety

Modern brides buy multiple looks for their pre-wedding photoshoots, haldi, sangeet, and reception.

5. Daily wear demand is rising

Working women prefer lightweight earrings, studs, and bracelets for everyday use.

💎 Latest Artificial Jewellery Trends for 2026

Based on online shopping trends, competitor analysis, and social media insights, these are the hottest jewellery trends ruling India this year:

1. American Diamond (AD) Jewellery

AD jewellery is the biggest star of 2026. It looks luxurious, sparkly, and elegant — similar to lab-grown diamonds.
Trending AD items include:

• AD earrings for parties

• AD bangles and bracelets

• AD choker sets

• AD solitaire rings

• AD pendant sets

This category has grown massively on Amazon, Myntra, and Instagram.

2. Minimal Everyday Jewellery

Working professionals and college students prefer:

• Simple gold-plated chains

• Tiny studs

• Thin bracelets

• Stylish daily-wear finger rings

• Pendant sets

Minimal jewellery matches both Western and Indian outfits.

3. Bridal Artificial Jewellery Sets

Artificial bridal sets are perfect for brides who want 3–5 looks at an affordable price.
Trending designs:

• Rani Haar

• Layered necklace sets

• Temple jewellery

• Kundan-inspired sets

• AD bridal choker sets

4. Oxidised Silver Jewellery

This evergreen category is popular among girls who love boho fashion.
Best for:

• Festivals

• College outfits

• Indo-western dresses

Heavy jhumkas, oxidised necklaces, and silver bangles remain top choices.

5. Party Wear Statement Jewellery

Perfect for birthdays, club nights, and cocktail parties.
Popular styles include:

• Crystal chokers

• Long rhinestone earrings

• Trendy geometric earrings

• Sparkling party necklaces

Types of Artificial Jewellery to Look for in 2026

Here are the top categories Indian customers prefer:

1. Earrings

From studs to chandbalis, earrings are the most purchased product online.

2. Necklace Sets

Perfect for weddings, festivals, and gifting.

3. Bangles & Bracelets

Gold-plated, AD-patterned, and everyday wear bangles are very popular.

4. Rings

Solitaire-inspired rings and adjustable designs lead the market.

5. Bridal Jewellery Sets

Affordable bridal sets are the highest-selling product category during wedding season.

 

How to Choose High-Quality Artificial Jewellery (2026 Guide)

Most beginners get confused when buying artificial jewellery online.
Here’s what to check:

1. Thick Gold Plating 

Ensures long-lasting shine and premium look.

2. Anti-Tarnish Coating

Protects jewellery from sweat, perfume, and water.

3. Hypoallergenic Metal

Choose skin-safe materials that do not cause irritation.

4. AAA American Diamonds

Shinier and clearer stones look premium.

5. Scratch-Free Polishing

Smooth edges = higher quality craftsmanship.

6. Proper Weight Balance

Too heavy = uncomfortable; too light = cheap-looking.

 

💰 Price Guide for Artificial Jewellery in India (2026)